Why is Warren Buffett still hanging on to Sirius XM?

Ari said:
For $8 a month, XM gives me all the content I could want. I think it’s a great deal.

Same here, my wife loves having it in her car even though we also have Apple Music. My car’s had it for free for years for some reason.

Waiting for some bag holders to come in so he can unload those shares. Obvious strategy.

Nick said:
Waiting for some bag holders to come in so he can unload those shares. Obvious strategy.

Except he’s been buying, not selling…

The Liberty Media holdings used to be a big deal for value investors. Buffett has held various Liberty entities for years—at one point he had Liberty Sirius, Liberty Broadband, Liberty Global, etc. It was simpler back then, but now it’s a complex web of spin-offs, and not all of them have performed well.

He probably stuck with Sirius due to its consistent cash flow and the 2024 merger announcement. Berkshire started investing in Liberty Media back in 2016, and they’ve increased their SiriusXM holdings since the merger news.

Ask Ted and Todd.

I use it and honestly, I love it.

Good companies can be overvalued, and bad ones can be undervalued. Just because a company doesn’t have groundbreaking tech doesn’t mean it’s a bad investment.

It’s likely due to their focus on paywall podcasts. Heard a great bit on this from The Best One Yet podcast (ironically free).

Segment on Buffett and SiriusXM

They’re investing in podcasts. With Stern close to retiring, Sirius is betting big on the podcast market.

376 million shares may seem like a lot, but it’s just a small fraction of his total portfolio.

If he knows something the public doesn’t, that’s insider trading.

Marlow said:
If he knows something the public doesn’t, that’s insider trading.

Not really, unless he’s actively trading based on that info.